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Job Title: Senior Marketing Executive (SME2-18)

Responsible to: Marketing Manager

Divisional Focus: Plastic Sheets (Semi Finished)

Job Role: To increase the department’s ability to provide sound marketing initiatives within tight deadlines. To be responsible for the successful implementation of specified marketing projects and plans in an international context. To assist the Marketing Manager in the provision of continuous marketing support for all parts of the Company through use of traditional and digital marketing techniques. 


Main Tasks and Duties


To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.

Assist the Marketing Manager in the development and review of the annual marketing plan.

Implement integrated marketing programmes in accordance with the annual marketing plan to timescale and within specified budget, including:

•  Exhibitions – organising exhibition attendance and exhibition displays internationally;

•  Literature production – agreeing brief, organising copy both writing it and sourcing, translation, organising photography, overseeing design, production and distribution;

•  Advertising campaigns – agreeing message and translation, organising and approving design, agreeing placement;

•  Direct Mail – database management, production of mailing materials, organising fulfilment;

•  Samples material – co-ordinate production of specialist sample resources for Semi-Finished product range;

•  PR – agreeing campaigns, organising copy, liaising with PR agency;

• Video Production - agreeing brief, developing storyboard and script, overseeing production and editing.

• Social Media - agreeing and organising messaging/content on Twitter and LinkedIn social channels; 

• PPC Campaigns - agreeing, planning and implementing PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);

• Email marketing - plan and implement agreed e-alerts using email marketing software;

To plan and implement effective product/market launch strategies;

To continue to identify project specific case studies and the build the photography and video portfolio;

The provision of day to day marketing support for sales teams, agents, distributors and customers.

To coordinate the planning, development and implementation of digital marketing and social networking strategies for Brett Martin Group. 

Post campaign evaluation to assess the commercial impact of marketing programmes versus budgetary impact.

Attend divisional sales meetings as required by the Marketing Manager and ensure the effective communication of planned marketing activity to sales teams on a regular basis.

Ensure the effective communication of planned marketing activity to the Group Marketing Manager and marketing function;

To complete any other task as requested by the Marketing Manager.


Communications

Ensure communications are maintained at the highest possible level between management and the workforce and keep your manager advised of impending situations which could develop into more serious problems;

Develop mutual respect with employees, by ensuring that all dealings are objective and impartial.



Health & Safety

Through good housekeeping procedures ensure that a safe and clean working environment is kept at all times.



Administration 

Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.


General 

Ensure compliance with the company's Equal Opportunity Policy.

Any other duties as may reasonably be required.

 

Personnel Specification

 

 

 

Essential

 

Desirable

 

Qualifications /

Attainments

 

  • Continuous 5 years’ recent continuous experience in marketing executive or brand management role
  • OR Marketing Graduate
  • OR Graduate with post graduate Marketing Qualification (CIM Postgraduate Diploma or Marketing degree)

 

 

  • Digital Marketing qualification
  • Google certified

 

 

Relevant

Experience

 

  • Minimum 3 years continuous experience in a marketing role.
  • Development of campaign plans and budgets.
  • Planning, development and delivery of fully integrated results driven marketing campaigns which include experience in the following areas:

  • Literature production - agreeing brief, copy writing, organising photography, overseeing design, production and distribution;
  • Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
  • Direct Mail - database management, production of mailing materials, organising fulfilment;
  • PR - agreeing campaigns, organising copy, liaising with PR consultant;
  • Events and Exhibitions - organising exhibition attendance and exhibition displays;
  • Video Production - agreeing brief, developing storyboard and script, overseeing production and editing.
  •  

  • Experience in the planning, development and implementation of digital marketing and social networking campaigns.
  • Implementation of Google Adword, GDN, Remarketing and Custom Targeting campaigns.
  • Use of Email marketing to engage with target audiences.
  • Use of social media platforms and content plans.

 

 

  • Experience of using a content management solution to update website content.
  • The ability to speak a European language, in addition to English, would also be advantageous.
  • Knowledge of Microsoft Dynamics CRM (or similar database solution).

 

 

 

Special Aptitudes

 

  • Evidence of a proactive approach
  • Numerate & literate
  • Excellent planning skills
  • Highly organised
  • Excellent communication and organisational skills
  • Ability to co-ordinate activities between different functions
  • Good attention to detail

 

 

 

General Intelligence

 

  • Can use initiative
  • Work with minimum supervision

 

 

Physical

Requirements

 

  • Neat & tidy in appearance
  • Good general health

 

 

Disposition

 

  • A proactive attitude and approach
  • Ability to work on own with minimal supervision and as part of a team
  • Reliable & conscientious
  • Flexible approach

 

 

Circumstances

 

  • Ability to visit other sites and travel on a regular basis and at short notice
  • Full driving licence

 

  • Clean full driving licence

 

 

Based at Mallusk reporting to the Group Marketing Manager this is a permanent position.

Hours of work – 8.30am to 5.15pm Monday to Thursday and 8.30am to 4:00pm on Friday with 1 hour for lunch.

Salary - £25-£30k DOE

Please forward your CV to hr@brettmartin.com by Friday 14 December 2018.