Brett Martin Welocmes the Giro d'Italia
The Giro d’Italia, the world’s second largest cycle race and the biggest sporting event ever staged in Northern Ireland, powered through rural Mallusk and past Brett Martin’s head office and main manufacturing plant on Saturday 10th May 2014.
The Big Start (Grande Partentza) of the 2014 Giro d’Italia, saw the first three stages of the gruelling 21 stage race hosted in Belfast. Almost 200 of the top professional cyclists from more than 30 countries competed over the first three days (9 – 11 May) covering Belfast, the North Antrim Causeway Coast and County Armagh before crossing the border to finish the third stage in Dublin.
Tens of thousands of people turned out to witness the event and huge efforts were made in communities’ right across the province to get into the spirit of the ‘Fight for Pink’ - the prized maglia rosa (the pink jersey). Pink banners and pink bikes lined the streets along the route and everything from taxis and vans to horses and sheep were turned pink to celebrate the event.
An estimated 775 million spectators across the globe will tune in to watch the coverage over the full three weeks of the event which headed back to Italy to pick up at stage 4 on Tuesday 13th May and will continue until the final stage (21) on 1st June.
Brett Martin wishes the cyclists the best of luck for the remaining stages of the race and their ‘Fight for Pink’ and congratulates everyone who took part in the local celebrations for the Big Start in painting a positive picture of the people of Northern Ireland.