When New Covent Garden Soup Company developed the concept of regular changes to its menu at its soup retail outlets it relied on Foamalux to provide a durable, quality yet cost-effective means of achieving appropriate signage. 3mm black Foamalux was used to create a blackboard effect but with the substrate and ink it gives greater permanence than its wood and chalk counterpart. Foamalux's versatility provided durability, it gave an excellent surface for screenprinting and yet due to its relatively low cost each menu could be regularly changed.
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