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Foamalux Black - Gucci Guilty

Foamalux Black Gucci Guilty

A branded media backdrop was created using black 3mm Foamalux at a promotional event for Gucci Guilty London. The Gucci Guilty logo was printed onto silver foil vinyl and applied directly onto black Foamalux, creating a 2.4x4m step and repeat wall. This media backdrop was then placed onto a freestanding structure creating an impressive area for photography of interesting people visiting the event, whilst simultaneously promoting the Gucci Guilty brand.

Black Foamalux was the preferred material of choice as it is very lightweight, making it easy to assemble and install the walls. In addition, the smooth matt surface enabled the direct application of the silver foil vinyls, whilst the superior black finish of the Foamalux combined with the silver foil decals recreated the required look and feel for the Gucci Guilty brand. Read more about Foamalux Colour here.